The Challenge
Project Phases
Empathize
First contact with the client to understand how we could help and what the main challenges were.
Definition
Evaluation of all data and information provided by the client.
Idealization
Generating creative ideas outside conventional thinking
Strategy
Definition of the entire digital and offline strategy.
Production
Development of digital content and campaigns, in conjunction with Adidas.
Implementation
Execution of the entire content marketing strategy and direct communication with the national and international sports press.
Digital Content Strategy
In order to achieve all objectives within the established period, we implemented the following strategies:
- Creating timely and creative digital publications to immediately attract the attention of the target audience.
- Working directly with Adidas, our client’s official sponsor, to create brand activation campaigns.
- Continuously analyzing social media trends and assisting in the creation of original content to maximize the growth of the athlete’s social networks.
- Organizing several interviews in different media outlets to increase the athlete’s exposure.
Examples of digital content produced by Bright Creative Group
Influencer Marketing – Adidas Campaign
When creating the content marketing strategy for athlete Rony Lopes, we collaborated with Adidas, our client’s representative sports brand, to develop a brand activation campaign featuring Portuguese YouTube influencer, Daizer.
Marketing Campaign – Creative Concept
The creative concept for this campaign was a guerrilla marketing strategy, which focuses on delivering a message in an innovative and unconventional way. By employing this marketing approach, we were able to significantly enhance the impact of the campaign on the target audience with minimal investment and a high degree of creativity.
Our collaboration with Rony Lopes began when he returned to the game after a serious injury that had kept him sidelined for over 14 weeks. To capitalize on the momentum of his return, we made his comeback the central message of the campaign, emphasizing the crucial role his fans played in his recovery. We launched the “best inspirational message” challenge, encouraging fans to submit messages of support, with the author of the best message winning an official jersey of the athlete.
As a token of gratitude to his fans, we customised a white jersey with the hundreds of digital messages of support sent to Rony Lopes (see images below) for his first game back. The text on the jersey read “Smash Your Goals,” which was the brand message developed for the athlete by Bright Creative Group.
The results were extremely successful: in addition to scoring a goal in his return match, Rony celebrated by displaying his personalized jersey adorned with messages of support from his fans, and his performance helped Monaco reach the semi-finals of the Coupe de la Ligue that year.
The campaign gained significant traction on digital and social media after the football match and attracted widespread attention from national and international sports media.
First digital post of the campaign
Second digital post of the campaign
Personalized jersey with the slogan “Smash Your Goals” highlighted and with the thousands of messages sent by fans to the athlete Rony Lopes
Campaign Impact
Digital reach
Engagement
Sports Press
