The Challenge
Pêpê Rapazote, who is known for his roles in Netflix series like “Narcos” and “Queen of the South,” approached us to help him enhance his brand awareness in the digital world and subsequently boost his engagement on social media.
Bright Creative Group took on the task of completely revamping the actor’s website, developed a content marketing plan for social media, and handled his entire media presence.
Project Phases
Empathize
First contact with the client to understand how we could help and what the main challenges were.
Definition
Evaluation of all data. Definition of the main Content Marketing strategies to be implemented.
Idealization
Brainstorming innovative ideas
Strategy
Definition of the actor’s digital growth strategy.
Production
Digital content and website development.
Implementation
Execution of the Content Marketing strategy and direct communication with the media.
Content Marketing Strategy
After establishing our goals, we devised an action plan with the following strategies:
- Generating timely and creative digital publications to promptly captivate the target audience’s attention.
- Updating the website with articles related to the actor’s work.
- Constantly analyzing social media trends and generating original content to enhance the actor’s social media presence.
- Arranging multiple interviews in various media outlets to broaden the actor’s exposure.
Website Development
As we began implementing the strategy to achieve the goals established with the client, we identified the need to create a new website as a crucial part of the overall digital presence renovation. We developed a new website with an attractive and powerful design based on the requested requirements, including some of the actor’s most iconic images. Additionally, we created a website map with specific objectives for each page to retain users and reduce bounce rates.
We developed a strategy to enhance the user experience, increase brand awareness, and improve conversion rates through a more integrated digital marketing plan.
The website was structured to showcase the actor’s main reports and video reels, aimed at promoting his work for potential international opportunities. We created different versions of the website in Spanish and English, targeting the actor’s primary global markets.